Background microscopy courtesy of the Quarmby Lab

Quarmby Rebrand

The Lynne Quarmby variant of the Quarmby logo

In 2020 Lynne Quarmby published her book Watermelon Snow, which combines a log of her expedition to Svalbard, a collection of stories of her environmental activism in B.C., and a series of thoughts from the perspective of a microbiologist and climate scientist on coming to terms with the world she’s leaving behind for her son and the world. It’s real and heart-wrenching and difficult and important.

To mark the release of the book, she needed a refresh of her website and branding. I had previously done both in 2011. The new site was significantly pared down to just a page for her book and a page for her lab at SFU. The branding was also simplified and changed to match her new focus; the lab previously studied cilia on Chlamydomonas reinhardtii (green algae), and has since shifted to red algae.

The Quarmby Lab variant of the Quarmby logo

The Quarmby Lab Variant

The previous Quarmby Lab logo, along with the front and back of Lynne Quarmby's business cards, where the back features the Q icon over a microscopy image of chlamydomonas reinhardtii

The Previous Branding