TriFit+ is Christopher Kelly’s business side, as a triathlon trainer. Chris wanted to refresh his logo, from one I had made in the early 2000’s. Chris’ personal colours are black and yellow; his bicycle and cycling suit conform to this colour scheme. He’s also developed an affinity for bees as a result of this colour choice.
With his colour scheme in mind, I sketched out a series of ideas, mostly with chunky letters and bees. Chris liked the bees I’d drawn so much, we decided he could have a mascot as well as a word mark.