Kim had an advice column on another site but wanted to up the frequency of the posts, so she needed a new site built and brand created for it. She asked that the site be very minimalistic. She also wanted a toy robot as a separator between questions in a post. I gave the site a very light scheme, with a punchy, toy-ish orange-red colour as the main brand colour.

Besides the toy robot, the only imagery on the site is the photography that accompanies each post, all of which is taken from Laura’s gorgeous Flickr account. Kim does a fantastic job of matching imagery to post content.

See this site live, and ask for some advice!